- Represent the energy of the school
- Depict either the student classroom experience or student work
- Highlight online learning
- Interstitial: clear information and url
- Social post: worthy of stopping newsfeed scrolling
The pop-up ad features a photograph from a real class taught by one SFD's then-current instructors. I decided on the headline "study fashion online or in Boston" because offering online classes was a brand new format for SFD. Plus, we were in the middle of the stay-at-home orders of 2020 and the ad would run from July 2020 to May 2021.
The social media image was posted in November 2020. I wrote the copy for the post, designed the layout, and selected and edited the photo.