- Short, pithy copy
- Visually clever
- Highlight human (or animal?) element 
- Get the attention of security professionals at "disruptive" financial start-ups
- Complement post text to drive clicks to downloadable content
The concept was developed by myself, Zack Flyer, and Veridium's marketing specialist, inspired by a phrase in one of Veridium's white papers: "risky business."

I came up with "security shouldn't mean jumping through hoops" and I guided Zack in developing "we'll help you lock it down." 

Zack also did the execution work for all three concepts.

Ad roll / Road block advertisements
Our Chief Marketing Officer loved the concept so much, we executed it for our ad roll as well and used it as the basis for our trade show booth theme.
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